BRand Identity

Branding is my favorite part of graphic design. I love how a strong brand can truly be a visual language for ideals and goals.

I’ve built brands from the ground up, rebranded companies and helped audit, clean up and polish existing brand elements. Creating brand standards and guidelines is a particular favorite job of mine within the brand experience, but I enjoy it all and find there is rarely anything more satisfying in graphic design than a well-developed and executed brand.

Arvorie is a childcare startup platorm that connects employers and parents with thousands of providers to tackle the childcare accessibility crisis.
Full branding services including logo design, color palette selection, brand strategy and templates for print.
Arvorie was a startup at the beginning of their journey and did not have a company name or any brand identity established. They required required full branding services as well as strategizing a company name. Derived from the Portuguese word for tree, ‘árvore’, the new name Arvorie reflects the growth, energy and optimism. A custom stock library was also created to foster brand consistency in all areas.

B2B content marketing agency focused on providing services primarily for management consultants, HR tech, insurance/risk advisors and financial services.
New logo, refined color palette and new marketing collateral templates.
A brand refresh was needed for this digital B2B content marketing agency. The only requirements were to keep purple and teal in the color palette. Both colors were refined and kept in the palette with teal now as a supporting color. As a B2B agency specializing in content marketing, the new logo is reminiscent of how words are depicted in the dictionary. Fonts were simplified work cohesively with the new logo.

Boutique full-service human resources technology consulting firm.
Full branding services including logo design, color palette, fonts, stock library and website design.
As a small, newly founded consulting firm in the HR technology space, Peridus Group did not have any existing branding. They needed to quickly design a brand identity to reveal and launch their new company at an upcoming conference. Brand elements were created from the ground up to capture the playful personalities of the three founders.