Arvorie is a childcare startup platform that connects employers and parents with thousands of providers to tackle the childcare accessibility crisis.

Full branding services including logo, color palette, templates for print, and strategy for selecting a company name.

Arvorie was a startup at the beginning of their journey and did not have a brand identity or even an official company name. They required full branding services as well as strategizing the selection of a new company name. Derived from the Portuguese word for tree, ‘árvore’, the new name Arvorie reflects growth, energy and optimism. A custom stock library was also created to foster brand consistency in all areas.

Rep Cap is a B2B content marketing agency focused on providing services primarily for management consultants, HR tech, insurance and risk advisors, and financial services.

A new logo, color palette and marketing collateral templates were updated and refreshed to provide an updated brand identity.

A brand refresh was needed for this digital B2B content marketing agency. The only requirements were to keep purple and teal in the color palette. Both colors were refined and kept in the palette with teal now as a supporting color. As a B2B agency specializing in content marketing, the new logo is reminiscent of how words are depicted in the dictionary. Fonts were simplified work cohesively with the new logo.

Boutique full-service human resources technology consulting firm.

Full branding services including logo design, color palette, fonts, stock library and website design.

As a small, newly founded consulting firm in the HR technology space, Peridus Group did not have any existing brand elements. They urgently needed a brand identity for the launch of their new company at an upcoming conference. Brand elements were created from the ground up to capture the playful personalities of the three founders.